Rob Ambrose, head coach of the Towson University football team, gladly accepted the ALS Ice Bucket Challenge earlier this week. Alongside him were Dustin Semonavick, director of athletics media relations, and Roy Brown, senior associate athletic director. All three were properly drenched by none other than Tiger football players.
Recently gone viral on social media, the “Ice Bucket Challenge” dares those nominated to dump a bucket of ice water on their head or donate at least $100 to the ALS Association — all within 24 hours.
The challenge has had several iterations, for different charities. This iteration was attributed in part to Jeanette Senerchia, who was originally challenged by her cousin, golfer Chris Kennedy. Senerchia’s husband has amyotrophic lateral sclerosis, also known as ALS or Lou Gehrig’s disease. Her video spread to Pat Quinn, a 31-year-old recently diagnosed with ALS, who then challenged his own friends. From there, the challenge spread across the country and the world, with thousands donating and still dumping water on themselves to further the cause.
As a result of the Ice Bucket Challenge, the ALS Association has raised more than $41 million in the last month.