The College of Business and Economics welcomed Nicole Sherrod, managing director for trading at TD Ameritrade in Chicago, to campus on October 29 to speak to faculty, students and friends on the future of Wall Street as part of the 150th anniversary Visiting Scholar series.
Sherrod — a confident, personable and humorous speaker — talked for an hour with students prior to the evening reception, hosted at the Auburn House Pavilion. During the evening talk, she told the story of her first investment, even showing a scan of the check she sent her broker – her uncle Dave. Decorated with pansies and containing “i’s” dotted with hearts, it was a strong illustration of her growth in the financial world as well as an underscore of how every day people can succeed at investing.
From there, she moved on to discussing the impact she believed social media is having and will have on big data gathering in investment. She cited research she had done on Ugg and Sears and how social mentions affected their stocks. Sherrod also spoke about how crowdsourcing investment knowledge – gleaned from social media platforms as well as in-person conversations – will play a part in the next iteration of Wall Street. She called Millennials and women the next big players on Wall Street and noted their wealth-base and social media habits are something to keep an eye on in the financial world.
Sherrod has over 15 years of experience in the financial services industry and is responsible for driving TD Ameritrade’s mobile and platform product development and business growth initiatives for the active trader segment of the business. She is a leading advocate for young investors and women and is frequently called upon to be the expert voice for retail sentiment, technology, and investing trends in top business news outlets.
Sherrod was recently named one of Benzinga’s “Top 10 Women in Finance to Follow On Twitter” and is a contributor to Yahoo! Finance.
The final fall speaker as part of the 150th anniversary Visiting Scholar series will be Christine Ogren, Ph.D., an associate professor at the University of Iowa and author of “The American State Normal School: An Instrument of Great Good (2005).” She will speak at Cook Library on November 18 at 6 p.m.
Ogren’s research focuses on gender and institutional status issues in the history of higher education and teacher education. She has served on the editorial board of the “History of Education Quarterly” and on several committees for the History of Education Society and AERA; for Division F.